Our story
A group built for entrepreneurs
Forma Holding brings together seven technology and service companies with one shared goal: clearing the way for business owners to grow.
Who we are
Forma Holding is a Brazilian startup ecosystem. Each of the group's seven companies handles one part of an entrepreneur's routine: management for retail, clinics and food service, invoicing, digital certificates, financial services and marketing.
Together, they let business owners solve with a single group what used to take several vendors. And the ecosystem grows with franchisees and sales representatives, who bring Forma's solutions to new regions.
Mission and vision
Mission
To simplify the routine of entrepreneurs by bringing together, in a single group, the solutions their business needs to grow.
Vision
To be the go-to ecosystem for Brazilian entrepreneurs, with a Forma solution for every stage of the business.
Our values
Focus on the entrepreneur
Every solution starts from a real problem in the routine of business owners.
Simplicity
Technology business owners understand and use every day, without complications.
Transparency
Clear rules with customers, franchisees and sales reps from the very first conversation.
Growing together
The ecosystem grows when customers, franchisees and sales reps grow.
The ecosystem today
Seven companies, one for each part of the business.
Forma VarejoManagement system for retail stores: inventory, in-store sales and online sales channels in one place.
Forma ClínicasManagement for clinics and practices: appointments, patient details and finances, all organized.
Forma FoodManagement for restaurants, snack bars and delivery: orders, menu and cash register under control.
Forma GrowthMarketing and sales to attract customers and create more sales opportunities.
Forma Certificadorae-CPF and e-CNPJ digital certificates to sign documents and issue invoices with legal validity.
Forma NotasSimple issuing of product and service invoices, in line with Brazilian tax rules.
Forma BankDigital account and financial services for your business to get paid, pay bills and organize cash flow.
Be part of this story
Bring the Forma ecosystem to your region as a franchisee, or sell the group's solutions as a sales representative.

