Our story

A group built for entrepreneurs

Forma Holding brings together seven technology and service companies with one shared goal: clearing the way for business owners to grow.

Who we are

Forma Holding is a Brazilian startup ecosystem. Each of the group's seven companies handles one part of an entrepreneur's routine: management for retail, clinics and food service, invoicing, digital certificates, financial services and marketing.

Together, they let business owners solve with a single group what used to take several vendors. And the ecosystem grows with franchisees and sales representatives, who bring Forma's solutions to new regions.

Mission and vision

  • Mission

    To simplify the routine of entrepreneurs by bringing together, in a single group, the solutions their business needs to grow.

  • Vision

    To be the go-to ecosystem for Brazilian entrepreneurs, with a Forma solution for every stage of the business.

Our values

  • Focus on the entrepreneur

    Every solution starts from a real problem in the routine of business owners.

  • Simplicity

    Technology business owners understand and use every day, without complications.

  • Transparency

    Clear rules with customers, franchisees and sales reps from the very first conversation.

  • Growing together

    The ecosystem grows when customers, franchisees and sales reps grow.

The ecosystem today

Seven companies, one for each part of the business.

  • Forma Varejo

    Management system for retail stores: inventory, in-store sales and online sales channels in one place.

  • Forma Clínicas

    Management for clinics and practices: appointments, patient details and finances, all organized.

  • Forma Food

    Management for restaurants, snack bars and delivery: orders, menu and cash register under control.

  • Forma Growth

    Marketing and sales to attract customers and create more sales opportunities.

  • Forma Certificadora

    e-CPF and e-CNPJ digital certificates to sign documents and issue invoices with legal validity.

  • Forma Notas

    Simple issuing of product and service invoices, in line with Brazilian tax rules.

  • Forma Bank

    Digital account and financial services for your business to get paid, pay bills and organize cash flow.

Be part of this story

Bring the Forma ecosystem to your region as a franchisee, or sell the group's solutions as a sales representative.

FORMA HOLDING

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